Product Marketing Manager

Role Overview

The Product Marketing Manager will own a segment of the Lone Wolf portfolio, driving positioning, product launches, pricing strategy, and core content for sales teams. The role requires a deep understanding of the broader Lone Wolf narrative and the ability to translate AI capabilities into practical value for real estate professionals.

What You Will Do

Key responsibilities include keeping product story aligned with the broader narrative, maintaining competitive intelligence, and executing go-to-market launches. The role also involves tracking launch impact, recommending strategic pricing, and partnering with Demand Generation to build campaigns.

Why It Might Be a Fit

The ideal candidate will have 4-7 years of product marketing experience, a working knowledge of residential real estate or proptech, and a proven track record of leading successful launches. They will also be able to use data and metrics to track performance and influence business decisions.

Requirements

• 4 to 7 years of product marketing experience fully owning a product or product line
• Working knowledge of residential real estate, proptech, or adjacent industries
• Proven success building positioning and messaging that the sales team actually uses in the field
• Track record of leading successful launches through cross-functional influence and alignment
• Demonstrated ability to use data and metrics to track performance and influence business decisions
• Daily proficiency using AI tools to accelerate research and content creation
• Exceptional and highly direct writing skills
• Ability to move fast and deliver results with limited direction