Manager of Marketing Analytics

Role Overview

The Manager of Marketing Analytics & Insights supports LSU Online & Continuing Education’s marketing and enrollment goals by advancing the use of data to evaluate marketing performance and inform decision-making. This role leads the development and maintenance of analytics frameworks, reporting systems, and performance insights that help marketing teams understand trends across campaigns, channels, and the recruitment funnel.

What You Will Do

Oversee the development and maintenance of recurring marketing performance reporting across campaigns, channels, and partnerships. Lead analysis of channel, program, and campaign performance. Manage and continuously improve dashboards and reporting tools used by marketing and leadership teams.

Why It Might Be a Fit

The ideal candidate will have demonstrated experience in marketing analytics or performance reporting, working proficiency in SQL, and strong proficiency in analyzing marketing and campaign performance data.

Requirements

• Bachelor’s degree with 3 years of experience
• Demonstrated experience in marketing analytics or performance reporting
• Working proficiency in SQL for querying, validating, and analyzing marketing and enrollment data across multiple systems
• Strong proficiency in analyzing marketing and campaign performance data
• Experience building dashboards and recurring reports
• Strong attention to detail and data accuracy

Benefits

• Health, life, dental, and vision insurance
• Flexible spending accounts
• Retirement options
• Various leave options
• Paid holidays
• Wellness benefits
• Tuition exemption for qualified positions
• Training and development opportunities
• Employee discounts