CRM Manager

Role Overview

The CRM Manager is responsible for driving guest acquisition, retention, reactivation, and lifetime value growth through personalized CRM strategies, community engagement, and omnichannel guest development initiatives.

What You Will Do

Develop and execute CRM acquisition strategies, develop guest lifecycle strategies, and develop personalized customer journeys based on purchase behavior.

Why It Might Be a Fit

The ideal candidate will have experience in CRM, loyalty, customer lifecycle management, or Guest development, with strong analytical capabilities and expertise in customer segmentation, retention analysis, and performance optimization.

Requirements

• 8+ years of experience in CRM, loyalty, customer lifecycle management, or Guest development
• Experience in developing and executing guest retention programs across omnichannel
• Strong English communication skills
• Exceptional analytical capabilities
• Ability to develop scalable growth frameworks
• Strong understanding of the CRM/MarTech ecosystem and guest data infrastructure

Benefits

• Paid time off
• Generous employee discounts
• Fitness/yoga classes
• Parenthood top up program
• Personal and professional development programs