Senior Lead Marketing Manager

Role Overview

The Senior Lead Marketing Manager will shape scalable, integrated marketing programs that translate business priorities, sales goals, and pipeline needs into measurable growth. Operating at the intersection of strategy and execution, this leader will define target audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales.

What You Will Do

Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies. Build forward-looking program roadmaps with clear objectives, target audiences, success measures, and activation plans.

Why It Might Be a Fit

We look for a candidate with a Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience. Five or more years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
• Five or more years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management
• Demonstrated success translating business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes
• Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion
• Experience designing multichannel programs using digital, account-based marketing, sales activation, partner, executive engagement, content, or event tactics
• Strong program management skills, with the ability to lead multiple workstreams, stakeholders, dependencies, and timelines
• Proven ability to influence stakeholders and drive alignment across Sales and Marketing without direct authority
• Strong analytical, written, and verbal communication skills, including the ability to turn complex strategies and performance data into clear decisions and activation plans

Benefits

• Comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks
• Bonus structure (short-term incentives, long-term incentives and/or sales compensation)