Role Overview
Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth. Lead brand development initiatives to maximize sales, market share, brand equity, and overall brand health.
What You Will Do
Develop and execute integrated marketing campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional activation channels. Monitor and optimize campaign performance, digital KPIs, and marketing effectiveness to achieve volume and market share targets.
Why It Might Be a Fit
Proven ability to drive business growth through strategic brand planning and execution. Strong experience in integrated marketing, consumer insights, innovation management, and cross-functional stakeholder collaboration.
Requirements
- MBA/PGDM in Marketing or a related field
- 5-8 years of experience in Brand Management, Marketing, or Category Management
- Strong experience in integrated marketing, consumer insights, innovation management, and cross-functional stakeholder collaboration
To apply for this job please visit jobs.mahindracareers.com.
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