Performance Marketing Manager

Role Overview

Join Malbon’s Digital team as a Performance Marketing Manager, reporting directly to the Director of Growth. Ideal candidates have hands-on paid media experience, with meaningful time in-house at a DTC or ecommerce company within the apparel, fashion, or lifestyle space.

What You Will Do

Build, launch, and optimize paid campaigns across Meta, Google, and TikTok, manage daily budget pacing, and set bid strategies. Own account architecture, campaign structure, and audience strategy.

Why It Might Be a Fit

The ideal candidate has 5+ years of hands-on paid media experience, with time in-house at a DTC/ecommerce brand, and is fluent in Meta Ads Manager and Google Ads at scale.

Requirements

• 5+ years of hands-on paid media experience
• Time in-house at a DTC/ecommerce brand with demonstrated ownership of a paid media budget at comparable scale
• Bachelor’s degree or equivalent practical experience
• Direct, hands-on-keyboard experience in Meta Ads Manager and Google Ads
• Current fluency in Meta Ads Manager and Google Ads at scale, including Performance Max and Smart Bidding
• Working knowledge of GA4, Shopify, and an attribution platform (Triple Whale, Northbeam, or Rockerbox)
• Creative judgment with the ability to brief, critique, and iterate on ad creative
• Analytical fluency: test design, statistical significance, cohort analysis, and incrementality
• Comfortable with imperfect attribution data; checks multiple sources and gives honest confidence levels instead of insisting on one number
• Demonstrated working habit with AI tools for analysis, creative iteration, and workflow efficiency
• Clear written communication to non-marketing stakeholders; able to explain what happened and what they recommend without jargon
• Self-directed and comfortable operating in a lean team with limited agency support

Benefits

• Competitive plans for Medical, Dental, Vision
• 401(k) + matching
• Generous PTO policy + observed holiday calendar
• Monthly mobile/internet stipend
• Employee discount for eligible Malbon products