Lead Product Marketing – Local Strategy

Role Overview

This role will support high-impact marketing strategy for AT&T’s total consumer portfolio, including Wireless, Fiber, and 5G Home Internet. The Lead Product Marketing role will help drive portfolio growth through customer insight, local market intelligence, disciplined execution, and close partnership with regional leadership, strategy, and cross-functional teams across AT&T.

What You Will Do

Develop integrated marketing strategy across Wireless, Fiber, and 5G Home Internet, analyze consumer, competitive, and geographic insights, and collaborate with regional leadership, strategy teams, and cross-functional partners to translate enterprise priorities into locally relevant marketing plans.

Why It Might Be a Fit

The ideal candidate will have 7+ years of product marketing experience in telecommunications, technology, or consumer services, with experience supporting integrated strategies across portfolio, geographic, and local market priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of product marketing experience in telecommunications, technology, or consumer services
• Experience supporting integrated strategies across portfolio, geographic, and local market priorities

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays
• Paid Parental Leave
• Paid Caregiver Leave
• Adoption Reimbursement
• Disability Benefits
• Life and Accidental Death Insurance
• Supplemental benefit programs
• Employee Assistance Programs
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories