Trade Marketing Manager – Beverage

Role Overview

Define the annual trade marketing plan, develop category analysis, and build the off-trade calendar. Analyze data and propose corrective actions, manage the trade budget, and support sales on price ladder and positioning.

What You Will Do

Develop promotional mechanics, measure their effectiveness, and prepare trade toolkit for importers and foreign markets.

Requirements

• Define the annual trade marketing plan for the channel
• Develop category analysis and proposals for assortment, space and visibility
• Build the off-trade calendar and promotional mechanics
• Analyze Circana data for brand, channel and customer
• Manage the trade budget and monitor its return
• Support sales on price ladder and positioning of price
• Define standards and materials for the point of sale and for on-trade
• Prepare trade toolkit for importers, foreign markets and travel retail
• Lead and develop the trade team (promo, canvass, fairs and events)

Tagged as: Data Analysis