Patient & Consumer Marketing Director

Role Overview

The Patient & Consumer Marketing Director serves as the Patient & Consumer Marketing Leader for the Neuromodulation business, responsible for translating the Integrated Communications vision into integrated patient and consumer engagement strategies that strengthen therapy awareness, generate demand, deepen customer relationships and drive measurable business impact.

What You Will Do

Own the Patient & Consumer Marketing Capability, Develop and execute integrated patient and consumer marketing strategies that advance the Integrated Communications vision and support business priorities.

Why It Might Be a Fit

Must have a minimum of 10 years of relevant experience with 7+ years of people or program managerial experience, or advanced degree with a minimum of 8 years of relevant experience with 7+ years of people or program managerial experience.

Requirements

• Minimum of 10 years of relevant experience with 7+ years of people or program managerial experience, or advanced degree with a minimum of 8 years of relevant experience with 7+ years of people or program managerial experience
• Experience in consumer marketing, patient marketing, integrated marketing, brand marketing or demand generation within medical device, pharmaceutical, consumer healthcare or other regulated healthcare industries
• Demonstrated success developing integrated marketing strategies that influence consumer behavior and deliver measurable business outcomes
• Experience building end-to-end customer journeys and integrated engagement strategies
• Strong understanding of direct-to-patient (DTP), direct-to-consumer (DTC), growth marketing, CRM, marketing automation, content strategy and multichannel engagement
• Strong analytical mindset with experience leveraging marketing performance data to drive strategic decisions
• Experience leading patient or consumer marketing within a global medical device, pharmaceutical, consumer healthcare organization
• Experience building and scaling patient engagement, demand generation or integrated marketing capabilities
• Experience managing integrated marketing campaigns across multiple therapies, brands or product portfolios
• Experience with Salesforce Marketing Cloud, CRM platforms, marketing automation and digital analytics
• Experience leveraging AI, personalization and emerging technologies to improve customer engagement and marketing effectiveness
• Experience managing global marketing initiatives across multiple regions and markets

Benefits

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

Tagged as: Salesforce