Brand Marketing Manager, Threads

Role Overview

The Brand Marketing Manager will lead brand strategy and campaign development for Threads, working at the intersection of cultural relevance, creative storytelling, and platform growth.

What You Will Do

Develop and drive the brand marketing strategy, lead integrated brand campaigns, and collaborate with cross-functional teams to ensure brand consistency.

Why It Might Be a Fit

The ideal candidate will have experience in brand marketing, including developing and executing integrated campaigns, and experience using audience research and campaign analytics to inform strategy.

Requirements

• 8+ years of experience in brand marketing
• Experience owning brand strategy and campaign development for a consumer-facing product or platform
• Experience using audience research, brand tracking data, and campaign analytics to inform strategy and measure brand impact

Benefits

• Bonus
• Equity
• Dental insurance
• Vision insurance
• Paid holidays