Senior Manager Demand Generation

Role Overview

MoEngage is looking for a Senior Manager, Demand Generation to own demand generation for AI Decisioning end to end. The role involves conceiving, building, and running programs across paid and non-paid channels to create demand for the offering.

What You Will Do

The Senior Manager will plan and run paid programs, build non-paid programs, design account-based marketing programs, own the funnel numbers, build and own SDR outbound cadences, and monitor cadence performance.

Why It Might Be a Fit

The ideal candidate will have 8-10 years of experience in B2B SaaS demand generation or growth marketing, with a track record of building a demand engine for a new product line or category.

Requirements

• 8-10 years in B2B SaaS demand generation or growth marketing, ideally in MarTech, CDP, or CEP
• A track record of building a demand engine for a new product line or category, not just running an existing one
• Hands-on experience across paid channels (LinkedIn, Google, programmatic) and non-paid channels (SEO, content, community)
• Comfort owning and being measured on pipeline and funnel metrics, not just activity metrics
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, or similar)
• Based in India, with the flexibility to work across US and India time zones
• Familiarity with agentic AI, decisioning, or personalization as a category
• Experience marketing to marketing and product leaders as an ICP
• Experience with building programs & activations for a 0-1 & 1-10 journey

Benefits

• Dental insurance
• Vision insurance
• Life insurance
• Health insurance
• Paid holidays
• Paid time off
• Retirement plan
• 401(k) match
• Stock options
• Equity
• Flexible work arrangements
• Professional development opportunities