Senior Marketing Manager

Role Overview

Develops and implements the school’s marketing strategy, target audience, and key messages. Collaborates with the school administration and Head of Department to promote the school’s annual marketing and communications plan.

What You Will Do

Manages the school’s marketing budget, develops targeted value propositions, and leads the development of marketing initiatives and lead generation strategies. Ensures brand consistency and manages the school’s multilingual website, SMM, and content plan.

Why It Might Be a Fit

Requires at least 5-7 years of professional experience in marketing, communications, or branding, including higher education. Knowledge of Kazakhstani education legislation, branding principles, and digital marketing tools is also required.

Requirements

• At least 5-7 years of professional experience in marketing, communications, or branding
• Knowledge of Kazakhstani education legislation, NU Charter, and internal regulatory documents
• Deep understanding of positioning models in education (STP, 4P/7P) and target audience segmentation
• Ability to develop marketing strategies and integrated communications plans for the school level
• Knowledge of branding principles, visual consistency standards, and Tone of Voice guidelines
• Understanding of web content management (CMS), SEO, and multilingual digital communication principles
• Knowledge of CRM system architecture, sales/conversion funnel metrics (CPL, CPA, conversion coefficients), and lead management at a research level
• Familiarity with short-term, certificate, and Executive Education programs promotion tools
• Knowledge of event marketing techniques for student admissions and institutional reputation building
• Familiarity with digital marketing tools (digital advertising platforms, social media, content management systems, customer relationship management systems, and analysis tools)
• Knowledge of marketing research