Product Marketing Manager – GraphAware Solutions

Role Overview

As a Product Marketing Manager, you’ll be responsible for understanding our customers, markets, and technology, and turning that knowledge into compelling positioning, messaging, and sales enablement assets that help us win business. You’ll combine strategic thinking with hands-on execution, whether that’s developing a new value proposition, equipping sellers for customer conversations, or shaping the messaging for a go-to-market campaign.

What You Will Do

Your key responsibilities will include developing an understanding of our target industries, customers, and use cases, researching customer challenges, industry trends, and buying behaviors, and informing our go-to-market strategy. You’ll also own the positioning and messaging for our solutions, translating complex technical capabilities into clear customer value propositions, and develop sales enablement assets such as pitch decks, solution overviews, and demo narratives.

Why It Might Be a Fit

We’re looking for a commercially-minded marketer who enjoys understanding complex technology and finding ways to communicate value clearly. You should be equally comfortable developing a positioning strategy, collaborating with technical specialists, and helping a salesperson prepare for an important customer conversation.

Requirements

• 5+ years of experience in B2B technology marketing
• at least 3 years in product marketing, solutions marketing, or a closely related role
• proven experience translating complex technical capabilities and customer challenges into clear, compelling, and differentiated value propositions
• excellent writing and verbal communication skills
• ability to research customers, industries, competitors, and emerging trends, and translate your findings into actionable marketing and commercial recommendations