Associate Marketing Manager, Scaled Events – Brand Marketing

Role Overview

The Associate Marketing Manager acts as the campaign specialist for an assigned Scaled Event (Anniversary or Holiday), plus 1–2 additional Brand Marketing programs. This role owns the translation of programs strategic design and goals to end-to-end tactical execution across store fronts (physical and digital), channels, and enterprise partners — knowing the full breadth of what it takes to bring a program to life and driving the go-to-market plans needed to hit business outcomes.

What You Will Do

Key responsibilities include campaign planning and brief ownership, content strategy and messaging, channel strategy, campaign set-up and tactical planning, campaign and creative approval, campaign overviews and recaps, cross-functional collaboration, marketing tool management, market research, and staying current on industry trends.

Why It Might Be a Fit

The ideal candidate will have 5+ years of marketing experience, with a track record in brand marketing, campaign management, or digital marketing, and experience supporting high-visibility, multi-channel retail campaigns. They will be results-oriented, with experience driving business outcomes against defined KPIs and turning performance data into forward-looking recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent work experience
• 5+ years of marketing experience, with a track record in brand marketing, campaign management, or digital marketing; familiarity with loyalty marketing a plus
• Experience supporting high-visibility, multi-channel retail campaign strongly preferred; experience in the retail e-commerce sector is a plus
• Results-oriented, with experience driving business outcomes against defined KPIs and turning performance data into forward-looking recommendations
• Demonstrated ability to manage cross-functional partners independently across a matrixed, enterprise environment
• Excellent oral and written communication skills; comfortable presenting to and influencing senior (L19+) leadership without manager support
• Proficient in Claude, Excel, PowerPoint, Outlook, and Workfront (or comparable project/campaign management tools); willing and able to quickly learn new tools and emerging technologies, including AI

Benefits

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
• 401k
• PTO accruals
• Holidays

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