Senior SEO/GEO Manager

Role Overview

This role is available due to an internal transition, offering a great opportunity for a new team member to join and make an impact. The Senior SEO/GEO Manager will lead organic search strategy across some of NP Digital’s highest-priority and most complex enterprise clients.

What You Will Do

The role spans traditional SEO, AI Search and Generative Engine Optimisation (GEO), with responsibility for helping clients improve visibility across Google Search, AI Overviews and emerging AI platforms including ChatGPT, Gemini and Perplexity.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience in SEO, organic search or a closely related discipline, and 2+ years of experience managing and developing SEO professionals.

Requirements

• 8+ years of experience in SEO, organic search or a closely related discipline
• 2+ years of experience managing and developing SEO professionals
• Strong understanding of modern SEO across technical, content, authority and off-page disciplines
• Strong understanding of AI Search and GEO, including how brands can improve visibility, citations and representation within LLMs and generative search experiences
• Experience developing organic search strategies for large, complex or enterprise websites
• Strong analytical skills and the ability to turn large datasets into clear insights, priorities and commercial recommendations
• Experience using platforms such as Google Analytics 4, Google Search Console, Looker Studio, SEMrush, Ahrefs and enterprise SEO platforms
• Experience with AI visibility or LLM monitoring platforms (e.g. Profound and WriteSonic) is highly desirable
• Strong understanding of content strategy, entity optimisation, structured data, E-E-A-T and digital authority
• Comfortable working with technical SEO teams and translating technical issues into clear business priorities
• Strong client leadership and presentation skills, including experience communicating with senior stakeholders
• Demonstrated experience mentoring, developing and leading a diverse range of SEO talent
• Strong organisational, prioritisation and project management skills
• Commercial awareness and the ability to connect organic search activity to wider business objectives
• Curiosity and adaptability, with a strong interest in how search behaviour, AI platforms and digital discovery continue to evolve
• Comfortable contributing to NP Digital’s thought leadership across SEO, GEO and the wider search industry

Benefits

• Comprehensive and flexible benefits package
• London location with flexible/hybrid work format
• Fun and collaborative workplace with a supportive team
• Regular team socials, lunches and activity days
• Direct access to Senior Management for a real voice in company direction
• Share in our success with our company bonus scheme
• Coverage of monthly mobile phone contract bill (up to £30)
• Recognition program and monthly prizes
• 25-Day holiday allowance (increases after 2 years)
• Employee Assistance Programme
• Virtual GP Access and Mental Health Support resources
• Company pension and life insurance
• Private Health Insurance
• Summer Fridays for early weekends
• Work from abroad scheme
• Office amenities: tea, coffee, fruit, and snacks
• Cycle to Work & Electric Car Scheme