Role Overview
You’ll own lifecycle marketing at Optery end-to-end, including email, in-app messaging, and push notifications across the full customer journey. This is a senior IC role with full ownership of strategy and execution.
What You Will Do
Own the lifecycle marketing roadmap, build and iterate on automated campaigns, and develop segmentation and personalization strategies using behavioral and account data.
Why It Might Be a Fit
5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, fluency in a modern marketing automation platform, and strong copy instincts.
Requirements
- 5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs
- Fluency in a modern marketing automation platform (e.g., Customer.io, Iterable, Braze, Klaviyo)
- Strong copy instincts: you can write clear, persuasive messaging and know when to test rather than debate
- Comfort with data: you can define your own metrics, pull your own reports, and interpret results honestly (SQL and product analytics experience are a plus)
- Understanding of email deliverability fundamentals and compliance (CAN-SPAM, GDPR/CCPA basics)
- Experienced with AI and actively leveraging it in your current workflows
- A builder’s mindset: you’re energized by owning a function, not just executing tickets
Benefits
- Great health, dental, and vision insurance
- 401k program with employer match
- Paid time off policy
To apply for this job please visit jobs.ashbyhq.com.
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