Role Overview
The Growth team owns the product loops that help people discover, adopt, and build lasting habits around our most important AI experiences — and on mobile that means owning everything from the App Store listing to the first task a user finishes to the moment they upgrade.
What You Will Do
Design, build, and own growth surfaces across the mobile funnel — install, activation, onboarding, lifecycle, conversion, retention, and paid upgrade moments — on iOS.
Why It Might Be a Fit
Growth at Perplexity goes beyond incremental funnel optimization. The team sits close to the core product — we translate behavioral signals, model outputs, and fast experimentation into durable product surfaces used across consumer and enterprise workflows.
Requirements
- 3+ years of professional mobile engineering experience shipping consumer apps at meaningful scale on iOS.
- Strong native skills (eg. Swift/SwiftUI/Objective-C) — and the willingness to flex into other parts of the stack to unblock yourself and others.
- Experience owning a full release cycle: build and release tooling, phased rollouts, store review, crash and regression monitoring, and rolling back safely.
- Strong execution: you ship many experiments and product improvements in parallel and drive them to a clear outcome.
- Familiarity with A/B testing and experimentation platforms (Eppo, Statsig, Optimizely, or in-house equivalents) especially inside a versioned app.
- Comfort data-informed decision-making — you can pull, segment, and interpret your own funnel data.
- Strong product judgment; you translate user behavior and growth opportunities into simple, effective technical solutions.
- Self-motivated with strong ownership instincts; you propose experiments, ship features ahead of schedule, and drive improvements without asking for permission.
- Genuine interest and adoption of AI products and willingness to learn quickly.
Benefits
- Craftsmanship. We build high quality, tasteful products targeting both the AI native and AI curious.
- Ownership. You identify the problem, design the solution, and ship it.
- Entrepreneurship. We think like founders, act with urgency, and hustle to deliver for each other and our users.
- Scholarship. Work among highly talented peers, pursuing knowledge and truth, upleveling ourselves, our teams, and our products.
- Partnership. We amplify each others’ strengths, break down silos, and give selflessly to help our colleagues deliver excellence.
To apply for this job please visit jobs.ashbyhq.com.

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