Senior Integrated Marketing Lead

Role Overview

The Senior Integrated Marketing Lead will own consumer brand tentpole campaigns in the UK from end-to-end, drive the day-to-day process of Pinterest’s brand marketing campaigns, and manage channel and creative partners. The role requires a track record of helping develop culture-defining creative campaigns, a keen eye for cultural shifts, and experience in brand/creative strategy, writing briefs, comms architectures, and campaign strategy grounded in cultural and consumer insight.

What You Will Do

The Senior Integrated Marketing Lead will own consumer brand tentpole campaigns in the UK from end-to-end, drive the day-to-day process of Pinterest’s brand marketing campaigns, manage channel and creative partners, review and give feedback on creative work, and give informed, critical input into media strategy and plans.

Why It Might Be a Fit

The ideal candidate will have a track record of helping develop culture-defining creative campaigns, a keen eye for cultural shifts, and experience in brand/creative strategy, writing briefs, comms architectures, and campaign strategy grounded in cultural and consumer insight.

Requirements

• A track record of helping develop culture-defining creative campaigns
• Obsession with culture – entertainment, music, women’s sports, gaming, internet culture, fashion, arts – with a keen eye for cultural shifts and a demonstrated ability of using culture to drive engagement for brands
• Demonstrated end-to-end leadership of marketing campaigns, including cross-functional and agency/channel partner management
• Proven experience in brand/creative strategy, writing briefs, comms architectures, and campaign strategy grounded in cultural and consumer insight
• Working fluency in media strategy and planning
• Excellent written and verbal communication skills, with experience building strategic documents, proposals, and analyses ready for leadership review
• Strong diplomacy skills, a track record of creating alignment and finding solutions among cross-functional partners and stakeholders
• Experience of or agility in adopting AI tools to support and drive marketing work, with sound judgment for validating outputs and maintaining ownership of final decisions
• Bachelor’s degree in a relevant field such as Marketing, or equivalent experience
• Minimum 10 years of brand marketing experience working in a fast-paced organization

Benefits

• Dental insurance
• Vision insurance
• Flexible working hours
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness programs
• Visa/relocation support