Brand Marketing Lead

Role Overview

Pleo is changing the way businesses manage money. The role of Brand Marketing Lead is to help own the brand marketing strategy and campaign execution across six European markets.

What You Will Do

As a Brand Marketing Lead, you will own the brand marketing strategy, build and execute integrated brand campaigns, create branded content, manage the funnel strategically, and measure what matters.

Why It Might Be a Fit

This role is a good fit for you if you want to reframe an entire category’s conversation by competing on human insight rather than just feature parity, and if you believe brand strategy must be grounded in audience understanding and directly drive business outcomes.

Requirements

• 10+ years in brand marketing (B2B or fintech might be helpful, but we care more about the thinking than the category)
• A portfolio of work that shows you’ve led campaigns from strategy through to execution — ideally integrated campaigns that work across multiple channels
• Strong stakeholder management skills — you can influence a room, sell an idea, and push back when something isn’t working
• Strategic thinking + execution mindset — you’re equally comfortable building a 6-month brand strategy and getting your hands dirty on day-to-day campaign work
• Comfort with ambiguity and pace — this is a growing company, and things move fast. You thrive in that
• Understanding of how brand and pipeline connect — you know that brand campaigns need to serve business growth, not just awareness
• A point of view on category dynamics — you can look at a market and spot where everyone’s getting it wrong
• A strong understanding for when/how to localise concepts, messaging & GTM campaigns across different markets.

Benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us for your work days – enjoy catered meals or receive a lunch allowance based on your local office
• Comprehensive private healthcare – depending on your location, coverage options include Vitality, Alan or Médis
• 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards).
• For our Team, we offer both hybrid and fully remote working options
• We use MyndUp to give our employees access to free mental health and well-being support with great success so far
• Paid parental leave – we want to make sure that we’re supportive of families and help you feel that you don’t have to compromise your family due to work