Senior Marketing Manager (Global apparel)

Role Overview

As Senior Marketing Manager, you will lead global marketing strategy and execution for the KLIM and 509 brands, reporting directly to the General Manager. This role oversees the team focused on brand positioning, consumer engagement, communications, public relations, content strategy, athlete and ambassador programs, events, and integrated marketing campaigns across global markets.

What You Will Do

Lead integrated marketing campaigns, develop and execute global marketing strategies, partner with Product, Sales, Consumer Direct, Creative, and Operations teams, establish and oversee content and creative strategies, direct global public relations and brand communications strategies, lead athlete, ambassador, influencer, and sponsorship programs, and oversee event marketing strategies.

Why It Might Be a Fit

The position offers broad ownership of the marketing function, including team leadership, brand development, and go-to-market execution, with a direct impact on brand equity and long-term business growth.

Requirements

• BS in Marketing, Communications, Business, or a related field
• 8+ years of progressive marketing experience, including leadership responsibilities
• Experience managing and developing marketing teams, including coaching employees, establishing performance expectations, and coordinating cross-functional marketing initiatives
• Demonstrated success developing and executing integrated marketing strategies, brand positioning initiatives, consumer engagement programs, and go-to-market campaigns
• Experience building and growing consumer brands within the outdoor, powersports, apparel, sporting goods, or adjacent industries
• Strong understanding of consumer behavior, market research, brand management, and the application of consumer insights to marketing strategy
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders and collaborate effectively across organizational functions and levels
• Strong strategic thinking and analytical capabilities, including experience evaluating marketing performance, managing priorities, and making data-informed decisions
• Experience leading global or multi-market marketing organizations, managing athlete, ambassador, sponsorship, or event marketing programs, and familiarity with digital marketing channels and consumer-direct business models preferred
• Passion for powersports, outdoor recreation, or technical apparel industries preferred

Benefits

• Dental insurance
• Vision insurance
• Annual marketing budget of approx. $2.5M
• Hybrid work schedule
• Occasional evening and weekend work required
• Ability to travel up to 15%
• 401k or equivalent retirement plan
• Paid holidays