Digital Marketing Specialist

Role Overview

We are seeking a Digital Marketing Specialist to join our team and help shape the digital presence for some of Sweden’s most well-known paint brands, including Alcro, Alcro Studio, and Beckers. The successful candidate will be responsible for managing our websites, creating engaging content, building newsletters, and continuously optimizing the digital customer journey.

What You Will Do

As a Digital Marketing Specialist, you will be responsible for handling, publishing, and optimizing web content for our different brands, creating engaging landing pages, and writing concise copy for web, newsletters, and CRM communication. You will also be responsible for following up on website performance and user behavior using tools like Google Analytics and Hotjar, planning, executing, and evaluating A/B tests to continuously improve UX and customer journey.

Why It Might Be a Fit

If you are passionate about the digital customer experience and thrive in an environment where you test and learn, this is a fantastic opportunity to make a clear impact on how consumers experience our brands online.

Requirements

• Relevant education in digital marketing or equivalent
• 2-3 years of experience in digital customer experience, web optimization, content management, e-commerce, or digital marketing
• Strong understanding of UX principles, SEO, and experience working in CMS and marketing automation systems
• Experience using analysis tools (e.g. Google Analytics, Hotjar) and a proven ability to use data to drive optimization
• Strong writing skills (copywriting) with a good eye for design, layout, and visual presentation
• Experience working with consumer brands, preferably in retail or an omnichannel environment

Benefits

• Competitive pay
• Benefits programs designed to support the health and well-being of employees
• Insurance coverages and benefits in accordance with applicable plans and governing plan documents