Director of Product – MarTech

Role Overview

As Director of Product – MarTech, you’ll lead a growing, multi-squad organisation and co-own the growth outcomes with our performance marketing leaders. You’ll report to the VP of Product, Growth. This role isn’t about maintaining an existing system, it’s about re-defining what Martech looks like in the industry.

What You Will Do

You’ll lead and grow a multi-squad MarTech organisation, set a bold vision for how technology can scale marketing far beyond what’s possible today, and rally your teams and partners behind it. You’ll also automate every channel to the point where marketing scales 10x without scaling headcount.

Why It Might Be a Fit

You’ll own the balance of paid and organic acquisition, and keep pushing bidding and CPA to new levels of efficiency. You’ll partner deeply with performance marketing leaders as co-owners of the same growth outcome, building trust through transparency and shared KPIs.

Requirements

• Hands-on experience building marketing automation in-house at scale
• Sound judgment on when to build and when to buy, proven at scale and defensible even when third-party tools are part of the stack
• Real depth in at least one channel (SEM, SEO, paid and new channels, or tracking), broadened from that entry point into others, with a view of how the channels interlock into one growth strategy rather than running as separate silos
• A track record of operating automation across many markets, languages and intents at once, designing systems that stay locally relevant
• Current or recent leadership of a group of marketing automation, martech or adtech products, ideally within a marketplace at scale (travel, e-commerce) or a martech SaaS company
• Proven people leadership managing managers, PMs or tech leads: setting direction and priorities across multiple squads, and guiding a team through a growth phase or a split into channel-based teams
• A product leader’s mindset rather than a channel operator’s. The instinct is to ask how to scale something 10x through automation and to build tools that marketers use
• Genuine partnership with Marketing leadership: the ability to share ownership of one growth outcome with leaders you don’t manage, handle disagreement constructively, and earn trust as a strategic partner as well as a technical one
• A point of view on where AI search and AI ad platforms are heading, a history of entering new channels before a playbook existed, and daily use of AI in both personal workflows and the systems you build
• Commercial sharpness and a data-driven approach, with accountability for growth and efficiency outcomes (new subscribers, revenue, CPA), a habit of digging into root causes, and ruthless prioritisation
• Clear, structured communication that aligns engineers, marketers and executives around a single vision, even under challenge