Senior Brand Manager

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You will report to the Brand Director for the Category or Business Unit and work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

Requirements

• Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
• Lead brand building activities and initiative maximization across Retailers
• Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
• Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
• Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team