Role Overview
The Senior Lifecycle Marketing Specialist is responsible for managing and executing multi-channel lifecycle marketing campaigns. The ideal candidate has lifecycle marketing experience, managing and executing email, SMS, push, and in-account messaging campaigns using a modern marketing automation platform.
What You Will Do
Manage daily campaign tasks, design multi-channel journeys, code and QA emails, collaborate with marketing and analytics teams, and monitor campaign performance.
Why It Might Be a Fit
The role requires a customer-first mindset, experience in lifecycle marketing, and expertise in email, SMS, push notifications, and in-account messaging. The ideal candidate is seeking to grow in a fast-paced and challenging environment.
Requirements
- 5+ years of experience in lifecycle marketing with hands-on campaign execution
- Degree or equivalent experience
- Experience in email, SMS, push notifications, and in-account messaging
- Direct experience building journeys with a modern marketing automation platform
- Expert-level HTML/CSS for email
- Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
- Working knowledge of API events and webhooks
- Working knowledge of lifecycle marketing best practices
- Ability to work independently with minimal supervision
- Solid understanding of JSON data structures and how to leverage them in a templating language
Benefits
- Competitive salary
- 401(k) with a 5% company match
- Flexible time off
- Paid parental leave
- Annual wellness allowance
- Comprehensive health coverage
- Udemy access
- Childcare assistance
- Pet insurance
- Savings through Beneplace
To apply for this job please visit jobs.lever.co.
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