Senior Demand Generation Specialist

Role Overview

The Sr. Demand Generation Specialist will own the execution of email programs, collaborate with other marketing functions, and maintain data scorecards to inform team decisions. This role will also own sponsorship operations for the annual user conference, INSIGHT.

What You Will Do

The Sr. Demand Generation Specialist will build, test, and optimize email programs, draft email copy, champion brand consistency, execute campaign plans, and support 1:1 and 1:many campaigns targeting named enterprise accounts.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of marketing automation tools, CRM platforms, and data-driven decision-making. They will be able to analyze campaign metrics, drive improvements in marketing tactics, and work independently as part of a team.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 4+ years of experience in B2B marketing
• Strong understanding of marketing automation tools and CRM platforms
• Deep marketing automation fluency
• Ability to analyze campaign metrics
• Strong organizational skills
• Data-driven decision-making
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Curiosity about AI and automation

Benefits

• Competitive salaries
• Competitive benefits
• 401k
• Generous PTO
• Countless other team building activities