Digital Experience & Growth Lead

Role Overview

As Digital Experience & Growth Lead, you will lead the Digital Experience & Growth capability within Nextens Marketing. You are responsible for driving measurable growth across the customer lifecycle — from demand and lead generation, nurturing and conversion to adoption, cross-sell, upsell and retention.

What You Will Do

Own and develop the Digital Experience & Growth capability, including its roadmap, priorities and ways of working; Drive digital demand generation, lead generation and nurturing, turning prospects into qualified opportunities and customers; Improve conversion across our website, webshop and digital customer journeys;

Why It Might Be a Fit

You build a scalable and data-driven Digital Experience & Growth capability that delivers measurable commercial impact. Success is visible through: stronger demand and lead generation; improved lead-to-customer and digital conversion; increased webshop and self-service performance;

Requirements

• Strong experience in digital growth, demand generation, digital customer experience, e-commerce or lifecycle marketing
• Proven experience with lead generation and nurturing, CRO, experimentation and conversion optimisation
• Experience with CRM, marketing automation, customer journeys, segmentation and personalisation
• Strong analytical skills and experience using customer and behavioural data to identify and prioritise growth opportunities
• A track record of delivering measurable impact on pipeline, conversion, revenue, adoption or retention
• Experience in SaaS, subscription, B2B or B2B2C is highly relevant
• Good communication skills in English; Dutch language skills are a plus
• Familiar with AI Tools

Benefits

• country specific benefits
• Dental insurance
• Vision insurance
• PTO
• Retirement
• Learning budget
• Parental leave
• Wellness
• Visa/relocation support
• Remote flexibility
• Stipends
• Bonus/commission
• Paid holidays