Principal Growth Lead – League of Legends

Role Overview

As a Principal Growth Lead, you’ll partner with various teams to develop growth strategies, identify high-value player segments, and translate insights into targeted marketing programs. You’ll thrive in ambiguity, develop insights where they don’t yet exist, and build executable plans that drive measurable business impact.

What You Will Do

You will be responsible for developing growth strategies, amplifying campaign strategies, and ensuring the right audiences receive the right message through the right channels to maximize acquisition, engagement, retention, and reactivation.

Why It Might Be a Fit

Success in this role requires equal parts strategic thinking and operational excellence. You’ll continuously evaluate campaign performance, identify new growth opportunities, and help evolve Riot’s publishing capabilities through experimentation and learning.

Requirements

• 8-12+ years of experience in Growth Marketing, Lifecycle Marketing, Performance Marketing, CRM, or related marketing strategy roles.
• Demonstrated expertise developing data-informed marketing strategies that drive measurable player or customer growth.
• Strong understanding of audience segmentation, customer lifecycle management, personalization, experimentation, and marketing analytics.
• Expertise partnering across creative, product, analytics, media, engineering, and operations teams to deliver integrated marketing programs.
• Strong analytical mindset with the ability to synthesize qualitative and quantitative insights into actionable strategies.
• Expertise in working with modern marketing technology platforms, CRM systems, experimentation frameworks, or advertising ecosystems.
• Expert strategic communication and stakeholder management skills with the ability to influence without direct authority.
• Expertise balancing long-term strategic thinking with tactical execution in fast-moving environments.
• Expertise supporting or collaborating within entertainment, sports, or culture-driven ecosystems.
• Passion for games and a deep curiosity about player behavior, motivations, and evolving audience needs.

Benefits

• Medical, dental, and life insurance
• Parental leave for you, your spouse/domestic partner, and children
• 401k with company match
• Flexible work schedules
• Paid time off policy