Digital Marketing Automation Analyst

Role Overview

SCU Credit Union is looking for a Digital Marketing Automation Analyst to join their Marketing team. The role involves bringing together marketing technology, member data, automation, digital communications, and analytics to create personalized experiences that strengthen member engagement and support growth.

What You Will Do

The Digital Marketing Automation Analyst will build and optimize digital marketing journeys, develop and implement automated marketing campaigns, and maintain accurate membership, product, and profitability data.

Why It Might Be a Fit

The ideal candidate will combine strong marketing and analytical skills with curiosity, creativity, and a passion for using technology to create better member experiences.

Requirements

• At least 4–5 years of marketing experience, preferably within financial services.
• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related discipline.
• Experience owning or administering MCIF software; Fusion Analytics experience preferred.
• Experience building and managing marketing automation workflows and multi-step, triggered customer journeys using platforms such as Digital Onboarding, HubSpot, Marketo, Salesforce Marketing Cloud, or similar technologies.
• Working knowledge of audience segmentation, suppression logic, email deliverability, and marketing compliance requirements, including CAN-SPAM, opt-in/opt-out, and data privacy.
• Experience building dashboards, automated reports, and creating and interpreting MCIF and related reports.
• Strong analytical, statistical, and problem-solving skills with excellent attention to detail.
• Ability to manage multiple projects independently while balancing changing priorities and deadlines.
• Excellent communication, organization, and project management skills.
• Reliable, flexible, collaborative, and adaptable in a changing environment.
• Proficiency with Microsoft Office, Adobe Acrobat, and Google Analytics applications.
• Familiarity with member data platforms/CDPs.
• Experience with digital personalization tools.
• Experience with predictive or propensity modeling preferred but not required.

Benefits

• Dental insurance
• Vision insurance
• Pay range: $34.50 to $41.00 per hour