Program Manager, Martech Operations & Governance

Hybrid Full TimeToronto, Ontario, CanadaShyftLabs

Role Overview

The Program Manager, Martech Operations & Governance will establish and manage operational governance across a complex Martech, Analytics, Tagging, Privacy, and Measurement ecosystem. This role will serve as a central point of coordination across Marketing, Analytics, Product, Engineering, Privacy, regional stakeholders, and external technology partners.

What You Will Do

The primary objective is to create scalable processes for intake, prioritization, communication, issue management, and operational governance, enabling technical teams to remain focused on delivery while providing stakeholders with clear visibility into priorities, timelines, risks, and progress.

Why It Might Be a Fit

The ideal candidate is an experienced program manager with a strong understanding of Martech and digital analytics environments, excellent stakeholder management skills, and a proven ability to establish structured processes within complex enterprise organizations.

Requirements

  • 7+ years of experience in program/project management, technology operations, Martech, analytics, or related fields.
  • Proven experience managing complex, enterprise-scale technology, digital, or marketing programs.
  • Strong understanding of Martech and digital analytics, including GA4, tag management, server-side tagging, media tags/pixels, e-commerce tracking, and digital measurement.
  • Experience with data collection, tracking, data quality, privacy, consent management, and digital governance.
  • Proven ability to build intake processes, prioritization frameworks, governance models, and operational workflows.
  • Experience developing dashboards, KPIs, executive reporting, and performance metrics.
  • Strong organizational and problem-solving skills with the ability to manage multiple workstreams, dependencies, and competing priorities.
  • Experience working with senior leadership, Marketing, Analytics, Product, Engineering, Privacy, vendors, agencies, and external partners.
  • Excellent communication, stakeholder management, facilitation, negotiation, and conflict-resolution skills.
  • Ability to translate complex technical concepts into clear business communications and drive scalable process improvements.

Benefits

  • 100% of health, dental, and vision premiums covered for you and your dependents from day one.
  • Hybrid and Remote Flexibility: This role follows a hybrid work model, with three days per week in our downtown Toronto office. Fully remote opportunities are also available for candidates based anywhere in Canada.
  • Growth & Learning: Access extensive learning and development resources to continue building your technical and product leadership capabilities.
  • Collaborative Environment: Work with a global, multidisciplinary team across Toronto and India.

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