Role Overview
As a Performance Marketing Manager, you will own the top of SIXT’s B2B sales funnel and the budget behind it, globally, across every market that matters to us. You will use SEA and online advertising for lead generation, and run paid campaigns on LinkedIn, Meta, and other platforms. You will build AI workflows and agents to carry the campaign load, and allocate and forecast spend across channels and markets against return on ad spend, profitability, customer lifetime value, and Sales capacity.
What You Will Do
Your main day-to-day responsibilities will include building, running, and steering AI workflows and agents, allocating and forecasting spend, and owning a reporting and alerting system that lets SIXT marketing steer rather than react. You will work closely with Lead Management, Sales, and Data, and decide what you do yourself, what goes to an agency or partner, and what you hand to an agent and will add to the team’s shared AI system.
Why It Might Be a Fit
You will be a fit for this role if you have a marketing or growth background, know the basics of SEA and paid social, and build the depth with us and with AI. You should be comfortable working with numbers, reading attribution and incrementality or lift tests, and turning sales and revenue data into a clear call on lead value, ideal customer profile, and segment quality.
Requirements
- Background in marketing, growth, or lead generation
- Knowledge of SEA and paid social on LinkedIn, Meta, and other platforms
- Experience with AI workflows and agents
- Commercial judgement and ability to work with numbers
- Lead generation and tracking skills
- Data analyst mindset and ability to read attribution and incrementality or lift tests
Benefits
- 28 vacation days per year
- Additional day off on birthday
- One volunteer day annually
- Private health insurance for you, spouse, and children
- Yearly Coverflex allowance
- Daily meal allowance
- Exclusive rates on all SIXT services
- Special discounts extended to family and friends
To apply for this job please visit jobs.smartrecruiters.com.
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