Retention Marketing Specialist

Role Overview

The Retention Marketing Specialist supports the execution and optimization of Skullcandy’s retention marketing programs, with primary ownership of email and SMS channels. This role plays a critical part in engaging existing customers, driving repeat purchase, and strengthening long-term brand relationships.

What You Will Do

Execute and optimize email and SMS campaigns, monitor channel performance, analyze results, and support loyalty program development and execution.

Why It Might Be a Fit

The ideal candidate is organized, data-curious, and excited to learn how retention, loyalty, and customer behavior work together to drive growth.

Requirements

• 2–3 years of experience in retention marketing, lifecycle marketing, or CRM-related roles
• Hands-on experience executing email and/or SMS campaigns
• Basic understanding of ecommerce and retention KPIs
• Strong attention to detail and ability to manage multiple campaigns at once
• Analytical mindset with comfort working in performance dashboards and reports
• Strong communication and organizational skills
• Experience with email and SMS platforms (e.g., Klaviyo or similar)
• Exposure to loyalty programs or customer insights work
• Experience in DTC or ecommerce environments
• Interest in customer behavior, lifecycle marketing, and long-term brand building