Role Overview
The Lead, SMC Marketing focusing on ABM Growth Strategy will build Snap’s Medium advertiser pipeline strategy by translating SMC strategy and business objectives across Snap’s products into account-based marketing (ABM) plans.
What You Will Do
The role will involve translating BD pipeline goals into quarterly forecasts, developing new sources to acquire qualified Medium advertisers, designing ABM outreach and activation plays, and driving cross-functional delivery.
Why It Might Be a Fit
The ideal candidate will have deep knowledge of B2B demand generation and account-based marketing, strong analytical skills, and experience identifying and evaluating new demand channels and partnerships.
Requirements
- BS/BA degree or equivalent years of experience
- 8+ years experience in B2B Marketing
- 5+ years building B2B demand generation or ABM in high growth environment
- Multichannel ABM experience generating qualified accounts and pipeline
- Strong experimentation, measurement, and attribution expertise
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success
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