Head of Marketing

Role Overview

We are seeking a Head of Marketing to lead the marketing function for our growing multi-site car wash platform. This is a hands-on, commercially minded leadership role responsible for building and executing a marketing strategy that drives customer growth, membership acquisition, retention, brand awareness, and revenue.

What You Will Do

You will be accountable for customer acquisition and membership growth, marketing-attributed revenue, customer retention and lifecycle engagement, LTV/CAC and marketing efficiency, marketing ROI and channel performance, brand awareness and customer engagement, CRM and lifecycle marketing performance, marketing budget and investment strategy, marketing analytics, reporting, and forecasting, partnerships and strategic growth initiatives.

Why It Might Be a Fit

You will lead that evolution. Customer-Centric Mindset, Commercial Mindset, Data-Driven Mindset, Collaborative Leadership.

Requirements

• 8+ years of progressive marketing experience, including leadership experience
• Experience leading marketing in a multi-location, consumer, subscription, membership, retail, or other recurring-revenue business
• Proven experience across performance marketing, CRM/lifecycle, brand, and customer acquisition
• Strong understanding of customer acquisition economics, LTV/CAC, retention, and marketing ROI
• Experience managing marketing budgets and allocating investment across channels
• Strong analytical and data-driven decision-making skills
• Experience building or scaling marketing teams and functions
• Comfortable working cross-functionally with Finance, Revenue, Operations, and executive leadership

Benefits

• Dental insurance
• Vision insurance
• 401(k) or equivalent retirement plan
• Paid time off
• Paid holidays