Marketing Manager – Frontline & Artist Development

Role Overview

As a Marketing Manager – Frontline & Artist Development, you will play a pivotal role in expanding Sony Music’s reach, connecting with the target audience, and maximizing the visibility of local music catalogue. You will be responsible for developing and executing innovative marketing strategies that resonate with the target audience and drive engagement.

What You Will Do

Develop and execute marketing strategies, lead artist development and growth, develop artist positioning and brand identity, and manage marketing projects from planning through execution.

Why It Might Be a Fit

A genuine passion for music, particularly local Filipino artists and OPM tracks, with a deep understanding of local Gen Z pop culture, and proven experience in marketing, preferably within the digital/streaming/entertainment landscape.

Requirements

• 2+ years of experience in marketing, preferably within the digital/streaming/entertainment landscape
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Excellent knowledge of social media platforms, content marketing, and digital advertising tools
• Strong written and verbal communication skills
• Analytical mindset, comfortable with data, utilizing insights to optimize marketing strategies for maximum impact

Benefits

• Join a vibrant global community
• Modern office environment
• Investment in professional growth and development
• Space to accelerate progress and create positive change
• Opportunity to contribute to social impact, diversity, equity and inclusion initiatives