Group Product Marketing Manager

Role Overview

The Group Product Marketing Manager will join the Brand Product Marketing team at Snap Ads to develop go-to-market strategies for Snap’s video solutions, partnering with Product, Sales, and Marketing Science to bring new video formats and features to market across Snap’s surfaces.

What You Will Do

The Group Product Marketing Manager will own the go-to-market strategy for Snap’s video solutions, develop positioning, narrative, and sales activation plans, and act as the voice of the advertiser by gathering and synthesizing feedback on video and Brand products.

Why It Might Be a Fit

The Group Product Marketing Manager will be responsible for building a deep understanding of the social and CTV video landscape, developing sales enablement materials and programs, and defining and tracking KPIs for adoption, advertiser satisfaction, and revenue.

Requirements

• Strong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building media
• Fluency in the social and CTV video landscape, including how Snap’s surfaces compare to and differentiate from competitive platforms
• Advanced expertise in digital advertising, monetization, and platform strategy
• Strong executive presence with the ability to influence at the highest levels
• Proven leadership in scaling marketing programs and frameworks globally
• Exceptional communication and storytelling skills, with experience presenting to business, technical teams, and Advertiser/Agency Senior Leadership
• Ability to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams and products
• Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impact

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap’s long-term success