Senior Demand Generation Strategist

Hybrid Full TimeBoulder, Colorado, United StatesSpectra Logic

Role Overview

The Senior Demand Generation Strategist leads integrated marketing initiatives that build awareness, engage priority accounts, and generate and accelerate qualified sales pipeline.

What You Will Do

Designs integrated, multichannel campaign solutions across email, digital advertising, content, webinars, events, account-based marketing, partner marketing, and coordinated Sales outreach.

Why It Might Be a Fit

This role requires experience in B2B demand generation, integrated marketing, growth marketing, or campaign strategy, with a strong working knowledge of CRM, marketing automation, intent data, paid media, email nurture, funnel measurement, and campaign attribution.

Requirements

  • 7+ years of experience in B2B demand generation, integrated marketing, growth marketing, or campaign strategy
  • Experience leading complex, integrated marketing initiatives for technology solutions sold to enterprise customers
  • Demonstrated success designing campaigns that generate and influence qualified sales pipeline—not solely leads, clicks, or engagement
  • Experience developing account-based marketing and named-account programs within long, multi-stakeholder B2B buying cycles

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with company matching
  • Health Savings Account and Flexible Spending Account options
  • Short-term and long-term disability insurance
  • Employee Assistance Program
  • Paid vacation, holidays, and sick time
  • Educational reimbursement
  • Hybrid work options

To apply for this job please visit jobs.jobvite.com.


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