Role Overview
Staffbase is seeking a Demand Generation Lead to own and scale our marketing-led pipeline strategy and execution. In this role, you will evolve a high-performing acquisition engine that drives predictable, high-quality pipeline across digital, ABM, and field amplification channels.
What You Will Do
You’ll partner closely with Sales to ensure tight full-funnel alignment – from awareness to SQL creation and opportunity progression. You’ll own and execute the demand generation strategy across paid media, content, and ABM to drive awareness, lead generation, and measurable pipeline growth aligned with business goals.
Why It Might Be a Fit
The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or AI-native technology company. You’re comfortable owning pipeline outcomes and building systems that create durable, repeatable growth.
Requirements
- 6 – 9 years leading performance marketing, growth marketing, or paid acquisition programs, with accountability for business outcomes
- Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization
- B2B SaaS background; bonus – experience in HR tech or employee experience software
- Experience with Clay, LinkedIn Campaign Manager, Google Ads, HubSpot, Salesforce, etc.
- Experience working across multiple regions or markets
- Prior experience managing teams and/or agency relationships
- Familiarity with AI tools for campaign automation, content creation, and workflow
Benefits
- Competitive Compensation
- Flexibility
- Recharge
- Support
- Volunteer Day
To apply for this job please visit job-boards.greenhouse.io.
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