Manager, Search Engine Marketing (SEM) Quill

On Site Full TimeFramingham, Massachusetts, United StatesStaples Canada

Role Overview

This position is a manager-level individual contributor role with no direct reports today, but it requires leadership through influence. The role serves as Quill’s internal SEM owner and is accountable for ensuring the channel operates with strong analytical discipline, agency accountability, execution rigor, and alignment to acquisition, order growth, profitability, and customer value goals.

What You Will Do

Own the day-to-day health and performance of Quill’s paid search program across Google Ads and Microsoft Advertising, including Search and Shopping/PLA campaigns. Lead the agency team responsible for SEM execution by setting priorities, defining deliverables, reviewing work quality, tracking commitments, and ensuring resources remain focused on the highest-value opportunities.

Why It Might Be a Fit

Strong SEM judgment and hands-on platform depth to independently evaluate performance, challenge recommendations, and diagnose issues. Excellent project and program management skills with the ability to coordinate campaigns, promotions, deadlines, assets, dependencies, and stakeholders.

Requirements

  • Bachelor’s degree in marketing, business, economics, analytics, or a related field.
  • Seven or more years of progressive paid search or performance marketing experience, including demonstrated ownership of scaled SEM programs.
  • Hands-on experience building, managing, optimizing, analyzing, and reporting on paid search and Shopping campaigns.
  • Experience managing or materially influencing scaled SEM programs, including budget oversight, optimization, and performance management.
  • Advanced working knowledge of Google Ads or Microsoft Advertising, including Search, Shopping/PLA, automated bidding, campaign structure, query analysis, and budget management.
  • Experience with retail, e-commerce, B2B lead generation, distribution, or other performance marketing environments.
  • Strong Excel proficiency and demonstrated ability to independently analyze large or complex platform data sets.
  • Experience with testing and experimentation, including forming hypotheses, defining success criteria, and translating results into improvements in strategy or execution.

Benefits

  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts
  • Company Match 401(k)
  • Physical and Mental Health Wellness programs
  • More benefits available at https://careers.staples.com/Staples-Life/Benefits

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