Manager, Marketing Analytics and Insights

Role Overview

The Manager, Marketing Analytics & Insights will be responsible for managing marketing analytics, external digital funnel performance metrics, and providing data-driven insights to support Sunlife’s strategic growth initiatives.

What You Will Do

Own data & insights for our External Digital Funnel, track paid funding performance, provide a single source of truth for external digital teams and agency partners, identify trends in organic search and social media performance, and partner with SEO and SEM teams to optimize and enhance our engines.

Why It Might Be a Fit

The successful candidate will have 8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions, and will be able to combine data from multiple sources, create compelling visualizations, and tell impactful stories with data.

Requirements

• 8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
• University degree in Business, Marketing, or related field; MBA or professional certifications (e.g., Digital Analytics) considered an asset
• Experience in life insurance/wealth management or other financial services industry
• Expertise in visual analytics and design principles
• Advanced proficiency in Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, and PowerPoint
• Strong ability to combine data from multiple sources, create compelling visualizations, and tell impactful stories with data
• Exceptional analytical skills with proven ability to translate data analysis into strategic recommendations, forecasts, and planning
• Deep understanding of digital marketing tracking, pixels, optimization, and measurement
• Digital media strategy, planning, and buying experience; in-platform experience a plus (Google platforms, Meta, Amazon, LLMs, Reddit, TikTok)
• Superior interpersonal skills, with proven ability to collaborate and influence across multiple levels of an organization
• Self-motivated, able to work both independently and collaboratively with multi-functional teams
• Strong presentation and written communication skills with significant exposure to senior management
• Ability to manage multiple concurrent objectives, projects, and activities with effective judgment in prioritizing

Benefits

• Charitable giving through our You Give, We Give program lets you give back to your community – and in many cases, we’ll match your contributions.
• Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being.

Tagged as: Data Analysis, Excel, Tableau