Brand & Marketing Lead

Role Overview

We are looking for a Brand and Marketing Lead to own how TerraFirma shows up in the world. You will define the narrative, own the marketing budget, build and manage a creative ecosystem, and orchestrate how our story is told across channels and major moments.

What You Will Do

Own TerraFirma’s brand, narrative, and channel strategy, ensuring consistency and a high quality bar. Plan and execute major announcements and launches across press, social, and owned channels.

Why It Might Be a Fit

You will work directly with the CEO to position TerraFirma as the category-defining company in construction automation, attracting top tier talent, partners, customers, and investors.

Requirements

• 3 or more years of experience in brand, marketing, creative direction, communications, or related roles
• Proven experience owning brand or marketing strategy end to end
• Experience managing budgets and external partners (agencies, contractors, freelancers)
• Demonstrated success launching campaigns, announcements, or brands
• Strong understanding of modern media, social platforms, and distribution
• Experience working in or adjacent to technical, industrial, or hardware driven companies

Benefits

• Base compensation
• Equity in TerraFirma
• Relocation packages
• Total compensation package