Associate Director, Strategy (Ecommerce) (Performance Marketing)

Role Overview

Joining the Performance department as Associate Director, Strategy, you’ll deliver strategic leadership to performance teams, leveraging industry trends to evolve Thrive’s services and client marketing strategies. You’ll partner closely with leadership to align team goals with company growth, while managing key relationships and ensuring the long-term success of high-complexity, projects and prospects.

What You Will Do

Your focus of responsibilities will be: Domain: Recognized as a leader in performance marketing both within Thrive and in the industry, you make expert contributions to the Performance department, ensuring long-term project success and enhancing the skills of those involved. Client: Championing client success as the hands-on strategic lead across large, multi-faceted accounts, digging into performance, solving problems directly, and refining processes across projects and teams to strengthen client partnerships and retention. People: Manage a team of senior performance marketers and act as an advocate at scale. Helping others elevate their performance marketing skills or add new skills to their toolkit for project growth and performance. You lead a results-driven culture that in turn leads to consistent and measurable growth. Company: Support senior leadership in the Performance department and collaborate with other supporting function leaders to develop, set and execute the roadmap for Thrive’s short to long-term performance marketing product and services plans.

Why It Might Be a Fit

If your idea of success starts and ends with in-platform ROAS, this likely isn’t your fit. But if you think about ecommerce as a growth strategy, not just a channel, let’s chat.

Requirements

• You’ve led and owned large-scale, multi-channel, full-funnel performance marketing programs with monthly media spend exceeding $1M USD, driving sustained performance across platforms (e.g., Meta, Search, YouTube, Programmatic, TikTok).
• You’ve led and developed multi-level teams of 15+, including managing managers, setting performance standards, and scaling team impact through others.
• You’ve designed and evolved performance reporting and dashboards (using tools like Looker, Google Sheets, Excel, Tableau…) that enable clear decision-making, executive communication, and accountability against business KPIs.
• You’ve led initiatives and process improvements adopted at the department or company level, raising performance standards and operational consistency.
• You’ve owned performance strategy across diverse business models, leading forecasting, pacing, and measurement while confidently advising senior and C-suite executive stakeholders.
• You’ve led complex client relationships with multiple senior executive stakeholders, navigating high-stakes situations and driving buy-in through clear, confident communication and strategic recommendations.

Benefits

• Comprehensive benefits program
• Remote-first, flexible work
• Paid vacation and wellbeing time
• Career development support
• Internal career coaches
• Robust health, dental, and paramedical coverage

Tagged as: Excel, Forecasting, Looker, Tableau