Role Overview
The Scaled Growth team builds products that enable small and medium-sized businesses to advertise and grow on TikTok. The AI Growth Product Lead will own three connected product areas: a Paid Ads Agent, GEO audit and optimization automation, and a unified Growth Marketing Platform.
What You Will Do
Define the product strategy and lead execution across AI, advertising, attribution, creative production, lifecycle engagement, and platform experience. Partner closely with Engineering, AI/ML, Data Science, Design, Marketing, Sales, Operations, Privacy, and Legal.
Why It Might Be a Fit
The ideal candidate will have 5+ years of product management experience, including ownership of growth, advertising, marketing technology, AI products, or marketing platforms. They will have demonstrated success improving acquisition, conversion, retention, revenue, or marketing efficiency through product development.
Requirements
- 5+ years of product management experience
- Ownership of growth, advertising, marketing technology, AI products, or marketing platforms
- Strong understanding of paid advertising, attribution, experimentation, audience systems, creative operations, or lifecycle marketing
- Experience shipping AI/ML or LLM-powered products
- Strong analytical skills and the ability to lead technical discussions on platform architecture, APIs, data quality, reliability, and privacy
- Excellent product judgment, communication, and cross-functional leadership
- Bachelor’s degree or equivalent practical experience
Benefits
- Competitive salary
- Stock options
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) match
- Paid time off
- Flexible work arrangements
To apply for this job please visit lifeattiktok.com.

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