Marketing Automation Specialist

Role Overview

The Marketing Automation Specialist executes and optimizes automated marketing campaigns for Topgolf, building technical journeys across email, SMS, and app push platforms to improve conversion and visit frequency, decrease churn, and optimize spend.

What You Will Do

Key Responsibilities include designing and implementing automated marketing and event journeys, building intricate workflows, managing and optimizing marketing automation platforms, and collaborating with cross-functional teams.

Why It Might Be a Fit

The ideal candidate will have strong analytical and problem-solving skills, effective communication skills, and the ability to derive insights from customer data to inform journey strategy.

Requirements

• Bachelor’s degree in Computer Science, Computer Engineering, Marketing, or a related business field
• 5+ years of experience managing marketing automation platforms
• 5+ years of experience designing and implementing marketing campaigns across channels
• 3+ years of experience with relational tables, queries, and custom audience development
• 3+ years of experience with data handling, utilizing both API and batch processing
• 2+ years of familiarity with programming languages commonly used in data management
• Preferred: 2+ years of HTML (including responsive) and CSS development for email

Benefits

• Free Play & 1/2 price food!
• Health, dental, vision
• 401(k) team member match
• Free mental well-being platform