BW Influencer Marketing Lead

Role Overview

The BW Influencer Marketing Lead will drive influencer marketing expertise in Vietnam, build brand networks, and manage local PR and influencer budgets. They will also track brand performance, manage influencer and PR agencies, and ensure they adapt Unilever’s best practices.

What You Will Do

The main responsibilities of the role include driving influencer marketing expertise, building brand networks, managing local PR and influencer budgets, tracking brand performance, and ensuring the adaptation of Unilever’s best practices.

Why It Might Be a Fit

To succeed in this role, you will need to have a bachelor’s degree, 2-3 years of KOL management experience in an FMCG environment, expertise in influencer identification and social media, and strong relationship-building skills.

Requirements

• Bachelor’s degree holder
• 2-3 years KOL management experience in an FMCG environment
• Expertise with the most current tools and trends in influencer identification and social media
• Strategic yet creative thinker
• Self-starter
• Ability to manage multiple projects simultaneously
• Very strong relationship building skill
• Self-motivated
• Interpersonal skill
• Bias for action
• Data driven & result oriented
• Strategic thinking and problem-solving ability with entrepreneur mindset
• Strong ownership & leadership
• Skilled in multi-tasking and adapting quickly to changes
• Good written and verbal communication skills in English