Advancement Marketing And Digital Communications Officer – REPOST

The University of Guelph is seeking an Advancement Marketing and Digital Communications Officer to join its Alumni, Annual Giving & Engagement Department. The successful candidate will be responsible for managing and delivering email marketing initiatives, leading the department’s end-to-end email program, and working collaboratively with stakeholders to deliver timely and results-focused email communications. The position will play a key role in the University’s first fundraising campaign since 2014, aiming to raise $75M a year by 2030.

Requirements

• Undergraduate degree in Communications/Marketing or related field preferred
• 3-6 years experience leading digital marketing campaigns using multiple channels
• Experience with marketing automation/email marketing and/or constituent management platforms (e.g., Acoustic Connect, Blackbaud CRM)
• Demonstrated experience managing email communications calendars and campaigns, and coordinating complex communications projects across multiple partners
• Working knowledge of HTML and mobile-first email design principles
• Ability to develop strategic and compelling campaign marketing collateral aligned with University and department brand standards
• Strong written and verbal communication skills
• Ability to work collaboratively and build effective working relationships
• Demonstrated organizational skills, sound judgment, and problem-solving ability
• Experience in a university, higher education, or not-for-profit environment preferred
• Understanding of fundraising principles, particularly as they relate to email campaigns
• Experience working in a Drupal CMS environment and publishing website content
• Video production skills (storyboarding, shooting, editing, and producing high-quality, engaging videos using tools such as Adobe Premiere)

Benefits

• Comprehensive Extended Health Care Benefits
• Strong vacation allocation
• Paid time off during the December closure
• Wellness programming
• Flexible spending credit for health spending, wellness, or professional development
• Learning and development curriculum and other professional growth opportunities
• Discounts on food and apparel
• Fitness programming
• Access to networking events and team building opportunities