Role Overview
As a Brand Manager, you will own and grow BlueBand, the number one margarine brand in Pakistan, by delivering a consumer-first growth plan that drives market leadership. This role is crucial for aligning brand strategy with regional and global directions, ensuring BlueBand remains a trusted choice in kitchens across the country.
What You Will Do
Lead and execute the full marketing strategy for BlueBand, including positioning and growth plans based on consumer insights and market trends. Develop and implement joint marketing plans with modern trade customers and food solution operators to drive brand presence and sales.
Why It Might Be a Fit
You will own the brand’s growth trajectory by setting and tracking key performance indicators that measure market share, consumer engagement, and sales impact. Success in this role means driving commercial excellence inch by inch, with clear visibility and accountability across functions.
Requirements
- Strong background in brand management or marketing, within fast-moving consumer goods
- Experience spanning retail and food solutions
- Confident and assertive, skilled at building relationships and influencing cross-functional teams
- Insight-led and results-driven, with a clear focus on delivering growth through consumer-first strategies
To apply for this job please visit florafoodgroup.com.
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