B2B Demand Generation Manager

Role Overview

Build the B2B marketing voice and demand engine for a growing fleet safety business. The role involves building demand in practical, relationship-driven markets, turning warm customer relationships into credible stories, and creating qualified sales conversations with the right accounts.

What You Will Do

Build and execute B2B demand generation campaigns, develop buyer-specific content, help activate existing customers, own conference and event strategy, build and maintain target account and prospect lists, and track campaign performance.

Why It Might Be a Fit

The role requires hands-on B2B marketing experience, strong writing ability, and comfort creating original B2B content grounded in customer insight. The ideal candidate will have experience with content formats, partnering with sales teams, and working with CRM and AI tools.

Requirements

• Hands-on B2B marketing experience in demand generation, growth marketing, content marketing, field/event marketing, or a closely related role
• Evidence of building or contributing to campaigns for business buyers
• Strong writing ability and comfort creating original B2B content
• Experience with content formats such as case studies, newsletters, webinars, thought leadership, educational guides, customer stories, or sales assets
• Comfort learning an unfamiliar market through customer conversations, subject-matter experts, industry research, and sales feedback
• Experience partnering with sales or SDR teams to connect marketing activity to qualified conversations and pipeline
• Ability to work with CRM, enrichment, email, automation, reporting, and AI tools to improve list quality and campaign execution
• Good visual judgment and the ability to create or coordinate polished, professional marketing materials

Benefits

• Dental insurance
• Vision insurance
• Bonus: 10–15%
• Paid holidays
• Base salary: $90,000–$110,000