Creative Product Marketing Lead

Role Overview

The Creative Product Marketing Lead will support the P&C insurance business by developing campaign concepts and assets across marketing channels. The role requires a deep understanding of the Integrated Marketing Communications Plan (IMCP) and the ability to translate quantitative and qualitative research into actionable creative and messaging recommendations.

What You Will Do

The Creative Product Marketing Lead will lead the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans, and the development, creation, and optimization of campaign assets for products they support.

Why It Might Be a Fit

The ideal candidate will have 8 years of relevant work experience, including hands-on experience in developing and managing creatives, and a strong business acumen in the areas of business operations, industry practices, and emerging trends.

Requirements

• Bachelor’s degree; OR 4 years of relevant education and/or experience
• 8 years of relevant work experience, including hands-on experience in developing and managing creatives
• Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals
• Strong business acumen in the areas of business operations, industry practices, and emerging trends
• Ability to develop a creative product strategy – ability to develop a look-and-feel for fin serv products
• Ability to create test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights
• Extensive experience in Product Marketing, including understanding of specific laws and rules that govern consumer products
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences
• Strong analytical skills with the ability to analyze and evaluate information
• Ability to exercise sound judgment by using information and knowledge to make timely, effective decisions
• Ability to work independently and with minimal supervision
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects

Benefits

• Comprehensive medical, dental and vision plans
• 401(k)
• Pension
• Life insurance
• Parental benefits
• Adoption assistance
• Paid time off program with paid holidays plus 16 paid volunteer hours
• Various wellness programs