Product Marketing Specialist

Role Overview

Join a growing Product Marketing team as a foundational pillar of the Go-To-Market (GTM) engine, driving revenue growth and commercial impact. The role involves owning messaging for core solutions, informing GTM plans, and collaborating with product leaders to shape the future roadmap and vision of the software.

What You Will Do

Support the full product marketing lifecycle, from messaging and positioning to launch execution and sales enablement, working closely with product, sales, and demand gen to ensure every release creates commercial momentum.

Why It Might Be a Fit

This role is ideal for ambitious, revenue-minded marketers looking for a role with high visibility, true product ownership, and growth potential.

Requirements

• 1–3 years of product marketing, content marketing, or sales enablement experience in B2B SaaS
• Bachelor’s degree in marketing, business, communications, or related field
• Strong writing skills with the ability to translate technical features into buyer-facing value
• Analytical mindset — comfortable using data to test messaging and measure launch performance
• Experience working cross-functionally with product, sales, and marketing teams
• Familiarity with the beverage alcohol industry or three-tier distribution a plus
• Experience automating workflows and leveraging AI to streamline GTM processes is a major plus
• Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred

Benefits

• Health Insurance
• Vision and Dental Expense Reimbursement
• 401k Match & Employer Contributions
• Life and Disability Insurance
• Health Savings and Flexible Spending Accounts
• Paid Parental Leave
• Discounted Gym Memberships
• Combined Time Off and Floating Holidays
• Flex and Hybrid Schedules
• On-site Child Care Center (VT)
• On-site Fitness Center (VT)
• On-site Health Clinic (VT)