Senior Manager – Marketing Services, VM360 Marketing Automation Specialist

Role Overview

Visa Marketing Services is a revenue-generating business function that develops and implements end-to-end Marketing solutions for Visa’s clients across Asia-Pacific. We have teams in every market delivering client marketing and a Singapore-based Hub team supporting our 18+ markets across the region.

What You Will Do

You will be the owner of VM360 for the Japan market, working in close partnership with two key stakeholders: the Marketing Services Lead, Japan and the VM360 AP Lead, who drives the regional framework, standards and playbooks from the Singapore Hub.

Why It Might Be a Fit

Success in this role will include winning initial client engagements, launching and scaling VM360 implementations in Japan, and establishing a repeatable growth model for the business.

Requirements

• Bachelor’s degree in Marketing, Business, Data Science or similar.
• 5+ years of relevant experience in marketing automation, CDP, CRM, customer engagement technology, digital consulting, or a related solutions role.
• Experience in marketing technology consulting, solution consulting, implementation consulting, customer success, or related client-facing advisory roles is highly valued.
• Strong understanding of Japan market-level nuances.
• Hands-on experience with in-market CDP and marketing automation technologies such as Treasure Data, KARTE, b→dash, or similar is preferred.
• Demonstrated experience leading client discovery, solution design and technical discussions, translating business requirements into actionable marketing technology solutions.
• Basic understanding of API integration, event tracking (SDK implementation), and data flows.
• Can articulate how data is captured, unified, and activated – and speak intelligently to clients about data privacy.
• Working knowledge of Japan data privacy regulations (APPI), PII, consent management, and data minimization principles is required.
• Deeper expertise in APPI and awareness of the broader APAC privacy landscape (e.g., PIPA, PDPA) are preferred.
• Business-level proficiency in both Japanese and English (written and verbal) is required, with the ability to collaborate effectively with local, regional, and global stakeholders.
• Able to translate complex platform features and data concepts into clear, business-focused talking points for executives.
• Comfortable presenting to both technical and non-technical audiences.
• Can move fluidly between strategy (why marketing automation matters) and execution (how it works).
• Financial and payments industry experience preferred.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid holidays
• Retirement plan
• Learning budget
• Parental leave
• Wellness programs
• Visa sponsorship available
• Relocation assistance available